Could Translated Genre Books Other than Thrillers Sell?

In Discussion by Edward Nawotka

Will we be able to read the Brazilian or Moroccan equivalent of “Fifty Shades of Grey” anytime soon?

By Edward Nawotka

Surely the language of love is universal.

Today’s feature by Michael Stein debunks some of the myths associated with translation. One of the questions he asks is why aren’t genre books other than thrillers translated. He notes:

Difficult and challenging works of literature will continue to be translated, but the high end of the spectrum shouldn’t limit the full range of good books that could prove successful in the English-language market. Crime writing is only one example of a genre with crossover potential, but there are also science-fiction, romance and travel books from around the world that are singular and well-written enough to appeal to a broader audience.

While finding the gems of international writing may be more challenging than picking from among more accessible work in English, it is this very obstacle that will allow publishers to choose from the best of the best. Is there a Stieg Larsson of Spanish romance or Japanese science-fiction writers? Are there Romanian novelists whose work will appeal to readers of John Irving?

Can the situation improve? Will we be able to read the Brazilian or Moroccan equivalent of Fifty Shades of Grey anytime soon? And, perhaps of even more importance, will it sell?

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.