By Dennis Abrams
AUSTRALIA: Parragon, the largest illustrated non-fiction publisher in the world, announced a new multi-territory license for a range of books featuring the popular Australian toy line, The Trash Pack.
Since its widely popular launch in Australia, The Trash Pack has become a global sensation for Australia’s fastest growing toy company, Moose Enterprises. The Parragon publishing license covers North America, Australia and New Zealand, the United Kingdom, South Africa, India, and parts of India.
The Trash Pack (not to be confused with the Garbage Pail Kids), has quickly made a name for itself as a collection of gross and humorous characters always on the lookout for the very best trash and the most revolting rubbish. Starting this year, the Trashies characters will be available from Parragon in a range of formats for kids, including sticker, coloring, and activity books, as well as collector’s guides, with plans to create a publishing program that builds a universe around The Trash Pack, including television.
For Parragon, it’s an ideal product line to allow them to move into the boy’s market. As Venetia Davie, Parragon’s VP of New Business Development said, “It’s got a great name, the characters are fantastic, it’s got collectibles and multiple characters – it clicks our boxes because it’s multi-national, and it’s got all sorts of potential. It appeals to everything that is disgusting and gross and everything that boys are into.”