SURVEY: Rate Kindle as a Disruptive Force in Overseas E-book Markets

In Discussion by Edward Nawotka

By Edward Nawotka

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When it comes to e-books, few will disagree that Amazon has the strongest brand going. In many ways the word “Kindle” has already become a metonym for “easy-to-use e-reader,” and many people around the world eagerly await the arrival of the Kindle in their own countries.

French language Kindle

The French Kindle

When Amazon moved their wireless services to 3G, suddenly the device could be used almost anywhere around the world, provided the owner had a US-based credit card and could read in English. The fear was that Amazon would cannibalize markets overseas — what little of them existed.

Today, the company is on an aggressive international expansion, and have put localized versions of the Kindle on sale in the UK, Germany, Austria, France, Canada, Spain and Italy. It is the top item that pops up on each of their international sites, save for China and Japan, where they have yet to make the device available. Today, we learn that Amazon is closer to offering the Kindle in Brazil, and rumors have been circulating about efforts to make it available in China as well. The Kindle Fire, their low cost tablet, is also likely to be going overseas, starting with the UK.

Considering that each of these markets have indigenous competitors which will face Amazon’s huge war chest of cash and global cache, on a scale of one to five (with five being the highest) how would you rateĀ Amazon as a disruptive force?

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.