By Edward Nawotka
Transmedia remains one of the top buzzwords of the publishing business. As Javier Celaya points out in today’s feature story, while it affords publishers and authors numerous opportunities — its implementation must be approached strategically.
Implementing a story or publishing project across many platforms is no simple task and requires numerous skill sets.
Does your publishing business have a transmedia content strategy? Have you experimented with transmedia? Was it a success or failure? Share your stories, experiences and ideas with us in the comments below.