What’s Your Transmedia Content Strategy?

In Discussion by Edward Nawotka

By Edward Nawotka

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Transmedia remains one of the top buzzwords of the publishing business. As Javier Celaya points out in today’s feature story, while it affords publishers and authors numerous opportunities — its implementation must be approached strategically.

Implementing a story or publishing project across many platforms is no simple task and requires numerous skill sets.

Does your publishing business have a transmedia content strategy? Have you experimented with transmedia? Was it a success or failure? Share your stories, experiences and ideas with us in the comments below.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.