SURVEY: How Often Are Booksellers Right in Their Picks for You?

In Discussion by Edward Nawotka

bookstore bookshelf

By Edward Nawotka

Today’s feature story looks at R.J. Julia’s new book/reader matchmaking service “Just the Right Book,” a program which promises to be able to find you your next great read through a survey. Going through the quiz, I found that the site found me a book I hadn’t already read, but that indeed intrigued me. Bravo! But I’m curious, since handselling is often the reason that independent booksellers tout their service level over that of a “browse and buy big box store” — how often are booksellers right in their selections for you? Certainly, a bookseller who sees you every week, knows your taste and can cater to you with a bit more personal service. But what of those casual book buyers? Ultimately, bookselling is as much art as science.

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About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.