By Edward Nawotka

Today’s feature story looks at R.J. Julia’s new book/reader matchmaking service “Just the Right Book,” a program which promises to be able to find you your next great read through a survey. Going through the quiz, I found that the site found me a book I hadn’t already read, but that indeed intrigued me. Bravo! But I’m curious, since handselling is often the reason that independent booksellers tout their service level over that of a “browse and buy big box store” — how often are booksellers right in their selections for you? Certainly, a bookseller who sees you every week, knows your taste and can cater to you with a bit more personal service. But what of those casual book buyers? Ultimately, bookselling is as much art as science.