By Edward Nawotka
Last year, Hamburg-based publisher Automatenverlag is hoping that locals won’t be able to kick the habit of buying books on the go once they start. The publisher has refurbished and repurposed old cigarette automats for the purpose of selling books, focusing on the neighborhood surrounding the University of Hamburg.
And what would be even better? How about mini-novels contained in cigarette packs. UK-design mag Tank Books has done just that. The Tank Books Tin — which has been available since 2007 (but is getting a push in this month’s Real Simple magazine) — contains:
- Joseph Conrad: Heart of Darkness
- Ernest Hemingway: The Undefeated and The Snows of Kilimanjaro
- Franz Kafka: The Metamorphosis and In the Penal Colony
- Rudyard Kipling: The Man who would be King, The Phantom ’Rickshawand Black Jack
- Robert Louis Stevenson: Dr. Jekyll and Mr. Hyde
- Leo Tolstoy: The Death of Ivan Ilych and Father Sergius
Can you think of a better way to hook new readers?