Book Trailers: Are They Fun or Function?

In Erin's Perspective by Erin L. Cox

By Erin L. Cox

In the last few years, the world of print has begun using book trailers as a way to grab the digital audience. Some trailers turn the plot of the book into a short film, some play on the theme of the book, and some make you fall in love with the author. Though we’ve asked it before, do you think this marketing tool sells more books? Or, what do you think the publisher/author is aiming at by creating these trailers? 

Here are links to some of my recent favorites that have come through in the last few months. To kick it off, here is a bonus short film set in Paris’ famous Shakespeare & Co bookstore by Spike Jonze (director of Where the Wild Things Are) called Mourir Auprès de Toi (To Die by Your Side).

Next up is the book trailer for The Black Prism by Brent Weeks — because of its high production quality, this could be mistaken for a film trailer.

Two films that will make you fall in love with the writers by Shalom Auslander and Julie Klam (or their publisher who is eating cashews in Julie’s film).

And, the truly behind-the-scenes trailer that walks you through the true story behind the novel with Rebecca Chace.

Which kind of book trailer do you prefer?

About the Author

Erin L. Cox

Erin L. Cox has worked as Business Development Director for Publishing Perspectives. She is a Senior Associate at Rob Weisbach Creative Management, where she represents writers and handles publicity and advertising clients.