Will Transit Bookstores Be the Last Holdout for Print?

In Discussion by Edward Nawotka

By Edward Nawotka

books bookstore sign

“We have an absolutely great market for discovery and for impulse and I think we will be a holdout for physical books,” says Sara Hinckley, VP of Book Buying & Promotions at Hudson Group, in today’s feature story about the continuing expansion of travel and transit bookstores in the US and Europe. The assertion echoes our earlier story from June, “Is WHSmith Travel the UK’s Best Bookseller?”, which described the company’s consistent and reliable growth.

The ongoing popularity of print books in travel environments may be paradoxical. After all, e-readers seem purpose built for commuters and travelers and very often they are among the earliest adopters of new technology. Still, the constant stream of foot traffic in airports and train stations — not to mention a captured audience often plagued with travel-induced boredom — continue to make them ideal sales environments for physical books.

But how long can it last?

Let us know what you think in the comments.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.