By Edward Nawotka
“We have an absolutely great market for discovery and for impulse and I think we will be a holdout for physical books,” says Sara Hinckley, VP of Book Buying & Promotions at Hudson Group, in today’s feature story about the continuing expansion of travel and transit bookstores in the US and Europe. The assertion echoes our earlier story from June, “Is WHSmith Travel the UK’s Best Bookseller?”, which described the company’s consistent and reliable growth.
The ongoing popularity of print books in travel environments may be paradoxical. After all, e-readers seem purpose built for commuters and travelers and very often they are among the earliest adopters of new technology. Still, the constant stream of foot traffic in airports and train stations — not to mention a captured audience often plagued with travel-induced boredom — continue to make them ideal sales environments for physical books.
But how long can it last?
Let us know what you think in the comments.