Bonnier Launches Hot Key Books, Hopes for Some Harry Potter Magic

In Children's, Global Trade Talk by Edward Nawotka

Sara Odedna, former Editor-in-chief of Bloomsbury UK’s children’s division — where she was responsible for the publication of the Harry Potter titles, among others — is launching Hot Key Books, a new children’s imprint at Bonnier.

From the Press Release:

Hot Key Books has today been unveiled as the name for Sarah Odedina’s new children’s publishing company, which will be part of the Bonnier group.

Hot Key Books, which will be based in central London, is an addition to the Bonnier Publishing division, and will focus on children’s fiction books for ages 9+. It plans to publish between 30-50 titles a year, starting from autumn 2012.

The company name derives from the power of stories to open doors and feed the imagination of readers. Hot Key Books seeks to unlock the power of reading, a love of books and a joy of stories for readers of all ages. It also reflects the digital age in which we now live through its association with ‘hot key’ commands – the short cut command on a keyboard.

Sarah Odedina has been appointed Managing Director of Hot Keys Books and commenced her new role on Monday, 12th September 2011.

Commenting on the new brand name, Sarah Odedina said: “I am so excited about this new venture and I wanted a logo and a name that radiated energy and dynamism. Hot Key Books encapsulates that ethos. It will fit wonderfully with the books that we will publish; books that will unlock stories and the joy of reading for young readers in either the print or digital format.”

Sarah was formerly Bloomsbury’s group editor-in-chief of children’s fiction, where she oversaw publication of the entire Harry Potter series and has published three Carnegie Medal winning authors. She will be recruiting a new team to work with her at Hot Key Books over the next few months.

Hot Key Books is testament to Bonnier’s commitment to grow its English language division and lead the way in quality children’s publishing.

Richard Johnson, Group CEO, Bonnier Publishing said: “Starting a new children’s publishing venture in these challenging financial times requires us to have the best person in the business and this we have achieved by Sarah joining us from Bloomsbury.

We would not have started the company without one of the top publishers in the UK leading it and we fully intend to surround her with the best team possible to achieve our goal of becoming a major force in this sector.”

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.