Time Inc. to Launch Digital Tablet Editions for All 21 U.S. Titles

In What's the Buzz by Brittany Hazelwood

By Brittany Hazelwood

time titles

Time Inc. announced Wednesday that by the end of 2011, readers can expect to find all 21 U.S. titles in digital tablet form. Titles such as InStyle, Entertainment Weekly, and Essence will now join People, Time, Sports Illustrated and Fortune, which are already available for the iPad, Android, HP TouchPad and the Next Issue Media Store. A new deal with Barnes & Noble will add Time’s titles to the Nook Color platform throughout the year.

According to their press release, the undertaking will make Time Inc., “the first major U.S. magazine publisher to make all of its titles available on all leading tablet platforms.”

EVP Maurice Edelson added, “Now is the time for us to make this bold commitment. In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest. We are putting ourselves in a great position to take advantage of these opportunities.”

Since launch, Time has sold 600,000 digital single editions of People, Time, Sports Illustrated and Fortune; in all the company has seen its apps and digital content downloaded 11 million times.

Source: Time Inc. press release.

About the Author

Brittany Hazelwood