KNV to Sell E-reader with Branded E-bookstores

In German Buch News by Hannah Johnson

iriver Story HD

By Hannah Johnson

Koch, Neff und Volckmar (KNV), Germany’s largest wholesaler, will begin selling the iriver Story HD Wifi e-reader, with the goal of creating online e-bookstores branded for individual booksellers and accessible through the iriver device.

As reported in the Boersenblatt, KNV executive director Frank Thurmann said, “The iriver Story HD Wifi offers booksellers access to e-book selling and the keys to a future-oriented multichannel strategy.”

KNV hopes to become a “business enabler” for booksellers in Germany, and to provide them with low-cost options to begin selling e-books.

KNV will present its e-reader and online shops at the upcoming International Funkausstellung (IFA) in Berlin, which runs 2-7 September. IFA is the world’s largest trade show for consumer electronics and home appliances.

The wholesaler is already active in the area of e-commerce with www.buchkatalog.de, which is similar to IndieBound in the United States. This platform allows booksellers to integrate an online bookstore into their existing websites without hosting or developing the technology themselves.

About the Author

Hannah Johnson

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Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.