Amazon Android tablet

Amazon Tablet to Disrupt the iPad, Says Forrester Research

In Tech Digest by Hannah Johnson

Amazon Android tablet

By Hannah Johnson

Amazon is about to add another feather in it’s cap. Forrester Research predicts that the Android-powered Amazon tablet, which is rumored to be released this year, will quickly become a legitimate competitor for the iPad. Forrester Research has compiled a report “explaining exactly how, and why, Amazon will disrupt the tablet market.”

Forrester analyst Sarah Rotman Epps writes, “Amazon’s willingness to sell hardware at a loss combined with the strength of its brand, content, cloud infrastructure, and commerce assets makes it the only credible iPad competitor in the market. If Amazon launches a tablet at a sub-$300 price point — assuming it has enough supply to meet demand — we see Amazon selling 3-5 million tablets in Q4 alone.”

This could be a huge boost for Google’s Android platform, particularly in the wake of its purchase of Motorola, meant to strengthen the Android platform against competitors like Apple.

For publishers, the combination of a tablet PC and Amazon’s growing interest in publishing and e-books could mean another huge sales channel for e-books and other book-related content. The Kindle was a decisive factor in the large-scale adoption of e-books, and the Amazon tablet will be one more reason for consumers to switch from print to digital books.

As a side note, Forrester apparently had this report ready some time ago, but waited to publish it: “We held off publishing it last week out of respect for Steve Jobs, and we have great admiration for his inventions and influence on our culture.” Wow, either the Amazon tablet is going to totally destroy the iPad, or this Steve worship is getting out of control.

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.