World Book Night Comes to the USA in 2012

In What's the Buzz by Hannah Johnson

World Book Night

By Hannah Johnson

World Book Night (www.worldbooknight.org), a UK charity whose mission is to promote books and reading, announced that it will launch in the United States with the goal of giving away 1 million books around the country.

WBN has hired Carl Lennertz, VP of Retail Marketing at HarperCollins, as the Chief Executive of its US division. He will begin on September 1, 2011. Of this new move, Lennertz said, “I have loved everything about my time at Harper. The books, the people, everything. I am very sad to leave, but I couldn’t pass up this chance to be a part of such an exciting venture as World Book Night in the US. Building on the wonderful success of the first World Book Night in the UK, we are just at the beginning of our planning here.”

WBN Founder Jamie Byng said, “We always hoped that World Book Night would become a global initiative that truly lived up to its name.”

The first World Book Night event took place in the UK on March 5, 2011. One million books were given away across the UK and Ireland. The book giveaway was comprised on 40,000 copies of 25 different books. The books were chosen by an editorial committee. See the 2011 World Book Night titles here.

After this year’s event, The Bookseller reported that titles included in WBN received a major sales boost. On average, WBN titles showed a 205% year-on-year sales increase after the giveaway took place.

Planning for the US World Book Night is still underway, but you can nominate your favorite titles for the 2012 UK event online.

About the Author

Hannah Johnson

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Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.