Survey: How Much Would You Pay to Read an Article Online?

In Discussion by Hannah Johnson


By Hannah Johnson

Writer Amanda DeMarco believes that voluntary micropayments may be the answer to a problem that is plaguing media industries: how to make money with digital content.

But is it realistic to expect readers to donate money every time they read a good article online or watch a funny YouTube video? While it may be hard to imagine that people would pay for content if it is available for free, the software community is a great example of this model in action.

DeMarco points out that web and software developer communities are successfully using micropayment systems on open-source software. Would you donate money to a software developer if they created a cool, free widget for your website?

For self published authors, bloggers and journalists who put their content online for free, the idea of getting compensated somehow, however much or little, gets them excited.

So we want to know, how much would you donate for a great online article? Take our survey below.

[poll id=26]
About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.