Poll: Who is Driving the Digital Transition in Publishing?

In Discussion by Hannah Johnson

amazon kindle on beach towel

By Hannah Johnson

Brian Wafawarowa, Executive Director of Publishers’ Association of South Africa, told Publishing Perspectives:

I do not think that the e-book shift is being proactively driven by publishers, but by consumer demand. The shift to or inclusion of e-books is still something publishers begrudge. Publishers are comfortable with the analog book and would like to continue that way. However, they are forced to respond to the reality of readers who have access to suitable e-readers and are demanding e-content. They are also driven by fear of becoming irrelevant or being left behind.

Do you think this is a fair assessment of the publishing industry? Are consumer demands pressuring publishers into the digital future, or did publishers recognize a new opportunity in digital content? Or perhaps, it was a technology company like Apple or Google that fundamentally changed the way people consume media. Take the survey below and tell us what you think!

[poll id=20]
About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.