Marketing Watch: Authors@Google Online at YouTube

In What's the Buzz by Edward Nawotka

by Edward Nawotka

Google is the arguably the single most powerful media force on the planet. The company has long hosted discussions with authors in a program called Authors@Google. Talk about a marketing opportunity. Many of their sessions are archived online at YouTube.

Here’s one of their latest Authors@Google sessions — a conversation between comedian and TV star Tina Fey and Google’s CEO Eric Schmidt discussing Fey’s new book Bossypants.

Watch here.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.