Is Brazil on Your Publishing Agenda for 2011?

In Discussion by Hannah Johnson

brazil flag

By Hannah Johnson

There’s no question that Brazil’s publishing industry is growing, and looking to the international publishing community for content and partnerships.

There is also support from within the country to help fuel this growth. Brazilian government purchases account for 25% of the publishing industry’s total earnings, and the majority of these purchases are in the K-12 textbook segment. Brazil’s Brazilian Book Chamber (CBL) is also an active participant in literary and publishing events in Brazil intended to attract more international partners to the country.

Although Brazil only had 3,000 bookstores to serve its 190 million people, the National Bookstores Association shows that book retail revenue is rising and nearly 40% of bookstores have some kind of expansion planned over the coming year.

With this growth and potential, is Brazil on your radar? Are you planning to forge new relationships in Brazil this year, or to attend the famous literary festival in Paraty?

Tell us in the comments!

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.