Will Transmedia Marketing Replace Book Trailers?

In Discussion by Edward Nawotka

movie camera

By Edward Nawotka

Today’s feature story discusses the art of the book trailer. It has now become common practice for authors and publishers to produce “trailers” for their works. Some garner millions of page views, while others are only ever watched by a handful of friends and/or business acquaintances.

Book trailers are now commonplace, but they are likely to be replaced by more sophisticated, multiplatform online marketing tools.

Despite their ubiquity, the utility of producing a book trailer is up for debate? What’s more, much of the recent marketing buzz has been focuses on the emergence of transmedia┬ámarketing, such as producing “enhanced” video content that furthers the story, producing Facebook and Twitter profiles for fictional characters, and the like.

Could the time and money committed to producing book trailers be put to better use? Has their time come and gone?

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.