By Edward Nawotka

Today’s feature story discusses the art of the book trailer. It has now become common practice for authors and publishers to produce “trailers” for their works. Some garner millions of page views, while others are only ever watched by a handful of friends and/or business acquaintances.

Despite their ubiquity, the utility of producing a book trailer is up for debate? What’s more, much of the recent marketing buzz has been focuses on the emergence of transmedia marketing, such as producing “enhanced” video content that furthers the story, producing Facebook and Twitter profiles for fictional characters, and the like.

Could the time and money committed to producing book trailers be put to better use? Has their time come and gone?