Announcing PublishersLaunch, A New Global Conference Series from Cader and Shatzkin

In Global Trade Talk by Hannah Johnson

By Hannah Johnson

Publishers Launch

Michael Cader (founder of Publishers Lunch and and Mike Shatzkin (publishing industry consultant and founder of The Idea Logical Company) announced today their new joint venture called Publishers Launch, a global conference series that will “help publishers, agents, authors, retailers and other channel partners with the transition to prosperity in the new era, and will help mediate between new technology, players and paradigms and the existing structures and relationships that still drive the revenue in the business.”

So why another conference on digital publishing? Cader explained that “the digital transition poses challenges and opportunities so big and so fast-moving that it requires frequent exploration.”

Shatzkin added, “One part of what we’re doing is to help English-language publishers capitalize on these growth markets, and another part is to help others get the greatest value they can from what US and UK publishers have already learned.”

The series will start with five conferences in 2011 alone, and another is planned for the beginning of 2012. Four of these events will coincide with existing publishing events: BookExpo America, Frankfurt Book Fair, StoryWorld (in San Francisco) and Digital Book World.

The first event in the series — “Publishers Launch BEA: eBooks Go Global” — will take place at BookExpo America on Thursday, May 26. A preliminary schedule for this event is already online. One of the sessions promises speakers from Apple, Amazon, Google and other big players in the industry. Additional session topics include digital rights and global sales.

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About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.