Looking for Digital Inspiration? Take a Look at the Digital Innovation Award Winners

In Global Trade Talk by Hannah Johnson

solar system ipad app

By Hannah Johnson

The Bookseller FutureBook announced the winners of its inaugural Digital Innovation Awards yesterday in London. The awards were launched in December 2010 at the FutureBook Conference with the goal to “highlight and celebrate professionals across the trade who are doing the real work to facilitate digital innovation.” And fitting with the speed of digital innovation in the publishing industry, new winners will be announced every six months.

Without further ado, here are the most recent winners:

Best Integrated Digital Marketing Campaign:
Rough Guides: Make the Most of your Time on Earth
This marketing campaign for one of Rough Guides’ new releases was based on an HTML5 website (for you Apple users!) which combined Rough Guides content with photos from readers and travelers around the world.

Best Use of Social Media:
Penguin’s Facebook and Twitter campaigns
With over 210,000 Twitter followers and 36,000 Facebook fans, it looks like Penguin is doing something right.

Best Website:
Created by Berg Publishers, this website is an online fashion reference portal full of content from Berg.

Most Inspiring Digital Publishing Person:
Tim Cooper, directory of direct and digital marketing at Harlequin Mills & Boon
According to the Bookseller, “Cooper was lauded for his vision and his management skills.”

Best Content Innovation:
Random House and Stardoll for Mortal Kiss campaign
A serial novel for teenage girls being released online in chunks, Random House and games company Stardoll partnered to create an interactive, transmedia experience.

Best App / Interactive Book:
Solar System for iPad by Faber and Touch Press
From the creators of the much talked-about app, The Elements, now comes The Solar System!

Of the awards, The Bookseller deputy editor Philip Jones said, “What particularly impressed me was the diversity, invention and dedication of the people and companies behind the entries: often making do with few resources and publishing into uncertain markets.”

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.