Is D.I.Y. or Self-Publishing Best Suited to Energetic Extroverts?

In Discussion by Edward Nawotka

By Edward Nawotka

Over the past few months we’ve featured stories on several self-published authors, including today’s profile of  Steve Almond, last month’s feature by Alisa Valdes, and our earlier piece on Seth Godin. In each of these cases, the authors are self-motivated, high-energy, charismatic individuals. The came to D.I.Y. publishing after establishing their reputations by working with traditional publishers. And they have strong personal motives for striking out on their own.

Self-published authors are self-starters, high-energy, charismatic individuals. They have strong motives for striking out on their own. It’s not for everyone.


Increasingly there is a growing drumbeat in the book business suggesting that self-publishing is a good, viable option for many writers. While this can be true, I wonder if most writers have the requisite qualities outlined above that will enable them to succeed as self-publishers. Writing is a quiet, largely introverted occupation — that is, until the moment when it requires you to be able to go out into the world and sell, sell, sell. Anyone who has dealt with sales before knows just how rare good salespeople are, so I have to wonder just how rare good self-publishers are? One advantage of going the traditional route is that you don’t have to take on all the financial and emotional responsibility of closing the deal with your reader.

Let us know what you think in the comments.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.