Which BRIC Country Offers the Most Opportunities for US and European Publishers?

In Discussion by Edward Nawotka

Each of the BRIC countries — Brazil, Russia, China, India — offers distinct opportunities and challenges for publishers.

By Edward Nawotka

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Today’s lead story offers some statistical insight into the Brazilian book market, which grew at a rate of 2.13% in 2009. It’s not a huge number, but as discussed, is steady. Each of the BRIC countries — Brazil, Russia, China, India — offers distinct opportunities and challenges for publishers. China has an enormous growing middle class eager to consume more books, though the politics of working in the country can be daunting. India too has an immense population of English speakers, though business development there is often stymied by¬†bureaucratic dysfunction . Brazil is geographically closest to the United States and has a business friendly culture, but the size and seeming chaos of the cities can be intimidating. Russia bridges both Europe and Asia and has a long literary tradition, though some argue it’s stagnant economy no longer warrants it’s inclusion with the other three.

So, based on your experience or impression of each country, which BRIC country offers the most opportunities for US and European publishers?

Let us know what you think in the comments. Anecdotes are welcome.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.