What Advantages Can Traditional Publishing Still Offer to Established Authors?

In Discussion by Edward Nawotka

Editorial and design services? Sales and marketing? Distribution? Prestige? None of the above?

By Edward Nawotka

In today’s lead story by Alisa Valdes the bestselling author describes her journey from working with a Big Six publishing house to self-publishing. In the piece, she notes that after she’d made the decision to self publish:

“The next step in my evolution was to figure out what, exactly, St. Martin’s Press had been doing for me to merit taking more than 90 percent of the profits from my work. Best I figured it boiled down to six things. Editing. Copy editing. Cover design. Marketing. Publicity. Distribution.”

She then details how she went about trying to do the same for herself with minimal cost and maximum results.

As self-publishing tools and authors ability to use them become more sophisticated, are there still areas where publishers can achieve far more than an established author working with a developed network? What advantages can traditional publishing still offer to established authors beyond what they can do for themselves?

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About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.