What Is the Next Publishing Conference Buzzword?

In Discussion by Hannah Johnson


By Hannah Johnson

This year, TOC was all about content outside the boundaries of format and how publishers can develop content that will fit into a number of different “containers” including text, apps, print books, and interactive online content. At Digital Book World, the focus was also on creating enhanced content before thinking about format.

Conferences like TOC and Digital Book World are varied and thorough, but what issues and discussions are still missing?

As today’s feature article author Bethanne Patrick says of her conversations with author Margaret Atwood at TOC and the day-long Book 2 Camp, “at both events, Margaret Atwood and I discussed some of the same ideas with different audiences.”

Out of these various publishing conferences, trends emerge that keep us all talking for the next 6-12 months. Buzzwords start to circulate, and become part of the regular chatter.

But of course publishing folks have to plan ahead for the coming changes — as much as we can. So what do you think next year’s buzzwords and hot topics will be? Rights? Business models? New e-book enhancements?

And more importantly, what issues and topics would you like to hear discussed at next year’s digital publishing conferences? What challenges or opportunities do you see that aren’t being given enough attention?

Let us know in the comments!

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.