So we’ve got metadata to tell everyone what our books are called and who wrote them, but now there it’s possible to include enhanced metadata, like media reviews, author bios and jacket copy in your metadata entries. Our feature story today looks at what enhanced metadata is and what it can do for your book sales.
As publishers you are already gathering marketing information about your titles. But are you putting it into your ONIX entries? Are you including extra info like a table of contents, prizes your books and authors have won, excerpts and all the other goodies that make readers want to buy the book?
Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.
