Are Publishers Becoming Technology Companies?

By Hannah Johnson

There’s no doubt that technology is now an integral part of creating and delivering content. Media companies are not only working with technology solutions providers and experts, but also building the necessary applications and hardware themselves in order to deliver their content to consumers.

In today’s feature story, Publishing Perspectives reported on the 2011 Consumer Electronics Show and found that media companies are playing a larger role in the hardware industry as consumers expect not just to communicate through their devices but to consume content on them as well.

Does this mean that eventually all media companies will morph into technology companies, become one in the same? Or is it better for content companies to focus on content, and tech companies to focus on tech?

How does your company handle the increased technology requirements of creating and delivering content today?

About the Author

Hannah Johnson

Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.