Android Becomes Top Smartphone Platform Worldwide

In Tech Digest by Hannah Johnson

android

By Hannah Johnson

Often, publishers and content creators develop for Apple devices first, and then think about expanding development to the Android, Blackberry and other mobile platforms. However, a new report from tech industry analysis firm Canalys shows that Android and Nokia’s Symbian platforms have shipped more devices worldwide. In 2011, as competition heats up in the mobile sphere both in terms of platforms and devices, publishers looking to reach a wider audience should look beyond Apple.

Android became the top smartphone platform globally in Q4 2010, pushing Nokia down to number two, says Canalys. From the report: “Shipments of Android-based smart phones reached 32.9 million, while devices running Nokia‚Äôs Symbian platform trailed slightly at 31.0 million worldwide.”

Nokia remained the leading device manufacturer worldwide and led the way in Europe, the Middle East and Africa. However, in the United States, RIM (Blackberry) took over the top spot from Apple in terms device shipments. HTC came in third place in the US, thanks to the growth of Android and Windows 7 platforms.

In Q4 2010, Android was shipped on 12.1 million units in the United States, three times as many as RIM’s Blackberry devices.

About the Author

Hannah Johnson

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Hannah Johnson is the Publisher of Publishing Perspectives. Before joining PP in 2009, she worked as Project Manager at the German Book Office New York.