Best of Publishing Perspectives 2010: Book Marketing

In Digital by Hannah Johnson

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One area of publishing in which we noticed significant change in 2011 was in marketing. Social media, online tracking tools and defined online user communities have changed the way publishers — and authors — find and market to readers. Here is a selection of our best and most popular articles about book marketing from 2010:

The Rise of the Author-Entrepreneur
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Re-inventing Book Marketing
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Authors, Social Media and the Allure of Magical Thinking
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[INSERT PUBLISHER HERE]: Why Branding to Readers Should Matter to Publishers
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Building an Audience (and a Case) for Translations
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Digital Case Study: Publishers’ Online Marketing in Spain
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Read more “Best of” Publishing Perspectives: Best of 2010: Most Popular Articles

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.