One area of publishing in which we noticed significant change in 2011 was in marketing. Social media, online tracking tools and defined online user communities have changed the way publishers — and authors — find and market to readers. Here is a selection of our best and most popular articles about book marketing from 2010:
The Rise of the Author-Entrepreneur
Read the article >>
Re-inventing Book Marketing
Read the article >>
Authors, Social Media and the Allure of Magical Thinking
Read the article >>
[INSERT PUBLISHER HERE]: Why Branding to Readers Should Matter to Publishers
Read the article >>
Building an Audience (and a Case) for Translations
Read the article >>
Digital Case Study: Publishers’ Online Marketing in Spain
Read the article >>
Read more “Best of” Publishing Perspectives: Best of 2010: Most Popular Articles