By Edward Nawotka

O’Reilly has adding another book fair to its roster for 2011: the Bologna Children’s Book Fair. The popular tech conference will organize a day of events related to children’s publishing for Sunday 27 March 2011 — just prior to the opening of the fair — “focusing on digital and mobile technology” (and, presumably, with some relation to children’s publishing).

The official quotes follow…

Andrew Savikas, VP of Digital Initiatives at O’Reilly Media:

O’Reilly’s Tools of Change for Publishing events have helped define the agenda for publishers seeking to understand the impact of digital and mobile technology on reading and the business of publishing. The mobile web is driving fundamental changes in modes of reading and sharing, and few audiences will adopt those new modes more quickly than digital natives coming of age immersed in that mobile web. We’re thrilled to be working with the Bologna Children’s Book Fair to bring the TOC message to the children’s book industry.

Roberta Chinni, Project Manager for the Bologna Bookfair:

The Bologna Children’s Book Fair is the top meeting place for the children’s book industry. We are delighted to be working with O’Reilly Media on this new conference. We aim to offer a lively and profitable debate on the issues that the industry is facing. It is fantastic to start 2011 with a conference about the digital book world so that we can explore the opportunities and challenges that lie ahead.

You can learn more about the conference as it takes shape by following @TOCBologna