Latest Statistics on Mobile Apps and Smartphone Usage

By Hannah Johnson

Millennial Media has just released a “State of the Apps Industry” report on the current state of the mobile app industry and makes predictions about next year, which include the growth of Android and Windows Phone 7, as well as increased revenues from mobile apps next year. Download the complete report from Millennial Media here.
(via ReadWriteWeb).

Nielsen reports that Android is the fastest-growing mobile platform in the United States, and that Apple’s iOS (iPhone) growth has slowed. And while Apple is still the most-used smartphone for people aged 18-44, Android is catching up with 18-34 year olds. Blackberry still dominates in older age groups (45 and up).

In a separate report on mobile apps, Nielsen found that iPhone users are the most likely group to buy an app after downloading the free or trial version, followed by Windows Mobile users. Blackberry users are the least likely to convert. This report also concluders that teenage smartphone users are the most receptive to mobile advertising.

All food for thought as content consumption on mobile devices continues to rise and publishers must update their content accordingly.

About the Author

Hannah Johnson

Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.