By Hannah Johnson
Millennial Media has just released a “State of the Apps Industry” report on the current state of the mobile app industry and makes predictions about next year, which include the growth of Android and Windows Phone 7, as well as increased revenues from mobile apps next year. Download the complete report from Millennial Media here.
Nielsen reports that Android is the fastest-growing mobile platform in the United States, and that Apple’s iOS (iPhone) growth has slowed. And while Apple is still the most-used smartphone for people aged 18-44, Android is catching up with 18-34 year olds. Blackberry still dominates in older age groups (45 and up).
In a separate report on mobile apps, Nielsen found that iPhone users are the most likely group to buy an app after downloading the free or trial version, followed by Windows Mobile users. Blackberry users are the least likely to convert. This report also concluders that teenage smartphone users are the most receptive to mobile advertising.
All food for thought as content consumption on mobile devices continues to rise and publishers must update their content accordingly.