UK Launches “Fiction Uncovered” to Promote Eight Underappreciated Authors

In What's the Buzz by Edward Nawotka

By Edward Nawotka

The Arts Council England has announced a major new initiative to support eight underappreciated writers in the UK with through major publicity, marketing and retail promotions with Waterstone’s, Foyles and The Book Depository.

Dubbed, Fiction Uncovered, it is described as “a major new promotion to support our best fiction writers The promotion pledges to support those writers who deserve recognition but have yet to receive a major literary prize or media attention.”

Fiction Uncovered will at first focus on eight fiction titles (novels, short stories, graphic novels). The promotion is supported by Arts Council England and funded by the National Lottery. Fiction Uncovered is working in partnership with The Reading Agency to reach libraries and reading groups.

The project will be directed by Sophie Rochester — of The Literary Platform fame — and co-ordinated by Rosa Anderson.

And check out their Web site, which already has several interesting articles on writing posted from people affiliated with the program.

More from the press release follows:

The eight titles for the Fiction Uncovered promotion will be selected by a judging panel. The Chair of Judges for Fiction Uncovered 2011 is the writer Giles Foden. He will be joined by Damian Barr (author, playwright, journalist and host of the Soho House Literary Salon), Simon Burke (Fiction Buying Manager, Waterstone’s) and Sarah Crown (Literary Editor, Guardian Online).

The selected titles will be announced in spring 2011 and go into a Waterstone’s ‘3 for 2’ promotion. The titles will also go into in-store and online promotions with other on and offline retailers.

Fiction Uncovered events are also planned for the Hay Festival, the Shoreditch House Literary Salon and To Hell with the Lighthouse will take place in spring and summer 2010.

Fiction Uncovered will also host a community website at which offers the eight selected writers – and an even broader group of writers through year-round recommendation and endorsement – a chance to reach wider audiences. Launch reading recommendations come from writers including James Meek, Matt Thorne, Tibor Fischer, Tessa Hadley, Alex Clark, Sarah Crown, Bernardine Evaristo and Nicholas Blincoe.

Giles Foden, Chair of Judges, says today:

“It’s a pleasure to be involved in this important venture which will help to focus attention on good authors who, for one reason or another, have slipped out of view, or are in danger of doing so. The media spotlight is fairly fickle and booksellers often have no choice but to follow its wanderings. Fiction Uncovered will go a small way in redirecting the beam.”
Press enquiries: Contact Emma Young:

The ‘Fiction Uncovered’ promotion came about after a series of discussions between Arts Council England, a group of publishers, literary agents and other book professionals.

This steering group included Ellah Allfrey, Granta; Charles Beckett, Arts Council England; Luke Brown, Tindal Street Press; Alex Bowler, Jonathan Cape; Angus Cargill, Faber & Faber; Will Francis, Janklow and Nesbit; Kevin Conroy Scott, Tibor Jones & Associates; Anna Kelly, Hamish Hamilton; Lucy Luck, Lucy Luck Associates; Juliette Mitchell, Hamish Hamilton; Mark Richards, 4th Estate; Michal Shavit, Granta; Cathryn Summerhayes, William Morris Endeavor Entertainment and Hannah Westland, Rogers, Coleridge and White. Additional support for the promotion came from Stuart Williams, Harvill Secker and agent Laetitia Rutherford, Mulcahy Conway Associates.

A full list of partners can be found at
About Arts Council England:

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.