Weltbild to Introduce Inexpensive Aluratek Libre E-reader at Frankfurt

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary

German bookseller Weltbild will soon be introducing the Aluratek Libre e-reader to the German market, with plans to formally launch the device at this year’s Frankfurt Book Fair. Its most distinctive feature might very well be its price of €99.99. Borders, which sells the device in the US, announced last week that it will be lowering the price of the Aluratek Libre to $99 (the initial retail price in the US was $169). In an interview with Buchreport, Weltbild CEO Klaus Driever asserts that Weltbild is the “largest seller of e-readers in Germany” and claims that 2010 sales have well-surpassed the 10,000 devices Weltbild sold last year. To put that into perspective, Pricewaterhouse Coopers estimates that 50,000 to 80,000 customers in Germany own e-readers. Though Driever sees the low-priced reader as a means toward reaching the mass market, Weltbild’s digital business (e-books and readers) is expected to account for less than 1% of sales in 2010.

About the Author

Siobhan O'Leary

Siobhan O’Leary is a literary agent, translator and writer based in Berlin. She previously worked in the Foreign Rights department of the Crown Publishing Group (Random House) and at the publishing consulting firm Market Partners International.