By Edward Nawotka

Today’s lead article by Amy Edelman discusses why she launched IndieReader.com, a web site curating self-published books and offering the best for sale. She notes that self-published books suffer primarily from an “image” problem in so far as they are not perceived to be of the same quality as titles put out by traditional publishers, even though many of them are just as good, if not better. Her company has begun a program to distribute these titles to independent bookstores. Once these books start hitting shelves, benefiting from the same co-op marketing promotions that will put them on display with the lead titles from traditional publishers, will self-published books get the respect they deserve? Is that the missing link?

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