Is Retail Distribution the Missing Link to Improving the Image of Self-published Books?

In Discussion by Edward Nawotka

By Edward Nawotka

Today’s lead article by Amy Edelman discusses why she launched IndieReader.com, a web site curating self-published books and offering the best for sale. She notes that self-published books suffer primarily from an “image” problem in so far as they are not perceived to be of the same quality as titles put out by traditional publishers, even though many of them are just as good, if not better. Her company has begun a program to distribute these titles to independent bookstores. Once these books start hitting shelves, benefiting from the same co-op marketing promotions that will put them on display with the lead titles from traditional publishers, will self-published books get the respect they deserve? Is that the missing link?

Tell us what you think!

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.