Does Java-based E-Reading Still Have Potential in North America and Europe?

In Discussion by Edward Nawotka

By Edward Nawotka

Today’s lead story looks at Wattpad’s global growth, particularly in Southeast Asia, where the majority of users continue to rely on feature phones running Java-based e-readers. This market has been largely abandoned in the North America and Europe in favor of catering to smartphone users demanding advanced features.

Wattpad offers free ebooks, which is part of the appeal to readers in Southeast Asia who have fewer resources to purchase books; smartphone ebooks, whether read through a platform or an app, by-and-large come with a price attached, and are less appealing. But does Java-based e-reading still have potential in North America and Europe, particularly among those who opt not to carry a smartphone (out of cost considerations). Or is it simply not worth it to publishers to pursue this audience?

Let us know what you think in the comments.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.