By Hannah Johnson
Kobo and Random House are spreading the word about e-reading to hotel guests. At 10 Fairmont Hotels locations in the USA and Canada, guests can use a Kobo eReader loaded with bestselling Random House titles by authors like Bret Easton Ellis, Sophie Kinsella and Alexander McCall Smith…all for free! Guests even get coupons off Random House titles in the Kobo store.
Of course, Kobo eReaders are only available to members of the Fairmont President’s Club or guests staying in exclusive Fairmont Gold rooms. However, these people are likely to be frequent travelers and might just be in the market for an e-reading device.
So which 10 hotels have Kobo eReaders? From the press release: “The Fairmont Hotel Vancouver, Fairmont Pacific Rim, Fairmont The Queen Elizabeth, The Fairmont Banff Springs Hotel, The Fairmont Royal York, Fairmont Le Château Frontenac, Fairmont Château Laurier, Fairmont Turnberry Isle, The Fairmont Copley Plaza, Boston, and The Plaza, A Fairmont Managed Hotel.”
This is a great marketing tactic and a good way to get people interested in an e-reading device, particularly if they have not considered purchasing one before. Not all retail locations of Borders and Barnes & Noble carry their respective e-readers. For $150 (which is a decent price for a gadget these days), customers want to see and hold the device before deciding to buy one.