Should Publishers Raise the Price When a Book Becomes Popular?

In Discussion by Edward Nawotka

By Edward Nawotka

Today’s lead article discusses why the publishing industry should implement dynamic pricing. Among the arguments made is that a 1% increase in price could lead to a significant hike in operating profits for publishers.

One possible strategy would be to raise the price of a book as it becomes more popular. This runs counter to the traditional scenario where the most popular books are the most heavily discounted at bookstores, often going for 40% off or more, when they hit the New York Times bestseller list.

This seems like a rational idea. Certainly, it might apply to the handful of books that stay on bestseller lists for years. But for others that experience a short term spike as the result of a good review or a big media appearance?

Let us know what you think in the comments.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.