India Gets Its First Homegrown E-reader

In Global Trade Talk by Hannah Johnson

By Hannah Johnson

Meet the Wink, India’s first e-reader launched by Bangalore-based digital publisher EC Media International. Launched Thursday, the Wink eReaders are available in Wi-Fi and 3G models priced at INR 11,490 ($247) and INR 14,990 ($323). The Wink supports 15 Indian languages (a good thing in a country with 22 official languages) and has access to the Wink Store of nearly 200,000 e-books, as well as newspapers, magazines and selected articles.

As reported in the Economic Times, “Many of the titles have been acquired from international aggregators, giving Indians access to a whole lot of books not available in the country.”

Also promised for future launch is EC Media’s WINKWIRE news service. Created in partnership with IANS, India’s largest independent news service, WINKWIRE will deliver aggregated news items to the Wink eReader as an e-newspaper.

“With the launch of Wink, we want to enable the growth of content provisioning through electronic medium by leveraging existing eco-system of global tie-ups with publishers and aggregators,” said Pradeep Palazhi, CEO of EC Media.

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.