Germany’s Lübbe Tests “Anonymous” Guerrilla Book Marketing

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary

In the second guerrilla book marketing campaign to make headlines in the German book biz this week, 750 unassuming bloggers, website operators, reviewers test readers and more opened their mailboxes to find a suspicious package postmarked only with the image of a skull peering out of a laptop screen framed by two pistols. Each package contained a note and a book filled with empty pages. The book, published by Lübbe and aptly called Das Buch ohne Staben (The Book Without Letters) in German, was originally published in English as The Eye of the Moon (Anonymous) — the supernatural, horror fiction follow-up to The Book With No Name.

About the Author

Siobhan O'Leary

Siobhan O’Leary is a literary agent, translator and writer based in Berlin. She previously worked in the Foreign Rights department of the Crown Publishing Group (Random House) and at the publishing consulting firm Market Partners International.