by Siobhan O’Leary
To promote the newly released German edition of Lauren Kate’s New York Times bestselling novel Fallen (Engelsnacht in German) — a book about a teenager who falls for a fallen angel — German publisher and Random House division cbt Verlag set an unusual marketing team on the loose in Berlin last week.
Five teens were professionally made up to look like angels and sent to various locations throughout the German capital to promote the book. They were followed by paparazzi aplenty and passers by snatched up copies of the book as well as reading samples in no time at all. The stunt was organized by Malte Weber PR & Medienkonzepte (Weber worked in the press department of Verlagsgruppe Random House before branching out on his own.)
The Börsenblatt features some images from the accompanying photo shoot (one is seen on the right).
Photo: © Isabelle Grubert