Fallen Angels Take Berlin

In German Buch News by Siobhan O'Leary

by Siobhan O’Leary

To promote the newly released German edition of Lauren Kate’s New York Times bestselling novel Fallen (Engelsnacht in German) — a book about a teenager who falls for a fallen angel — German publisher and Random House division cbt Verlag set an unusual marketing team on the loose in Berlin last week.

Five teens were professionally made up to look like angels and sent to various locations throughout the German capital to promote the book. They were followed by paparazzi aplenty and passers by snatched up copies of the book as well as reading samples in no time at all. The stunt was organized by Malte Weber PR & Medienkonzepte (Weber worked in the press department of Verlagsgruppe Random House before branching out on his own.)

The Börsenblatt features some images from the accompanying photo shoot (one is seen on the right).

Photo: © Isabelle Grubert

About the Author

Siobhan O'Leary

Siobhan O’Leary is a literary agent, translator and writer based in Berlin. She previously worked in the Foreign Rights department of the Crown Publishing Group (Random House) and at the publishing consulting firm Market Partners International.