Do Enhanced Ebooks Demand Premium Pricing?

In Discussion by Edward Nawotka

By Edward Nawotka

Today’s lead story features an interview with Peter Collingridge, co-founder of Enhanced Editions, an e-book and iPhone publisher in the UK.

The definition of what exactly is an “enhanced ebook” is up for debate. Generally speaking, it is a traditional text-and-image ebook that has been augmented — or “enhanced” — by the inclusion of audio and video, as well as exclusive supplementary material. All this — especially production and acquisition of rights — can only add to the cost of producing an ebook. Enhanced Editions’ own books range from €4.99 for Barack Obama’s Dreams from My Father to £9.99 for more recent titles, such as David Eagleman’s Sum. They are by no means expensive, but certainly not as cheap as the £3 being charged for bestselling titles in the ongoing ebook price war in the UK.

To what extent do you think enhanced ebooks warrant, if not demand, premium pricing? What is the maximum you would pay for an enhanced ebook? And what features would you demand for that price?

Let us know what you think in the comments?

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.