Why Haven’t More European Publishers Signed on with Apple?

In Discussion by Edward Nawotka

european union

By Edward Nawotka

In today’s lead article we look at the slow adoption of the iPad by European publishers.

Many European countries have fixed book price laws. Apple’s agency model, which give publishers the power to set e-book prices, dovetails perfectly with these laws. Apple clearly has the superior hardware in the marketplace. So why haven’t the European’s embraced Apple’s “Jesus tablet”?

Let us know what you think in the comments.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.