How Can Publishers Benefit from the Author-Entrepreneur?

In Discussion by Edward Nawotka

By Mark Garcia-Prats

In today’s feature article, Anna Lewis discusses the rise of “author-entrepreneur”: an author who not only writes and publishes their own book but successfully markets it using popular social networking tool.  Anna goes on to say that publishers can benefit from this growing trend: whether that be by authors realizing the invaluable benefit that publishing companies can provide, or by publishing companies studying the successful techniques that the “author-entrepreneurs” are using. Do you agree with Anna? Can publishers learn from the success of author-entrepreneurs? Or will publishing companies benefit by acquiring authors, who after the hard work of  writing, self-publishing and self promotion, realize the benefit a publisher can provide?

Let us know what you think in the comments.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.