By Mark Garcia-Prats
In today’s feature article, Anna Lewis discusses the rise of “author-entrepreneur”: an author who not only writes and publishes their own book but successfully markets it using popular social networking tool. Anna goes on to say that publishers can benefit from this growing trend: whether that be by authors realizing the invaluable benefit that publishing companies can provide, or by publishing companies studying the successful techniques that the “author-entrepreneurs” are using. Do you agree with Anna? Can publishers learn from the success of author-entrepreneurs? Or will publishing companies benefit by acquiring authors, who after the hard work of writing, self-publishing and self promotion, realize the benefit a publisher can provide?
Let us know what you think in the comments.