Apple Reports 2 Million iPads Sold in 60 Days

In Hannah's Perspective by Hannah Johnson


By Hannah Johnson

As reported in the New York Times on Monday, Apple has sold 2 million iPads over the course of 60 days. First available only in the United States only, iPads were shipped over the weekend to Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK.

It’s hard to believe that the iPad has only been on the market for 60 days, maybe because we were talking about it long before that. Developers and companies lining up to get their applications ready for the big touch screen. But has the iPad really been a game-changer for reading and publishing?

My guess is that if there is a big change, it probably goes beyond mere e-book sales in Apple’s iBookstore.

Maybe what the iPad brings is a higher comfort level among consumers to read books digitally, and to expect more digital features in their content.

Perhaps the value lies in the connectivity of the device. The iPad’s Internet connection could mean a greater level of communication between authors and readers, publishers and readers, during and after the reading process.

Or it could be the ease with which book content can be transformed into other applications for an iPad: games, resources, communities, spin-off content, etc. Applications can allow book content to extend far beyond the page and right into the hands of new readers.

I guess it’s up to all of us to decide exactly how the iPad will change the game in publishing.

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.