Should Publishers Consider a Return to Door-to-door Sales?

In Discussion by Edward Nawotka


By Edward Nawotka

Publishers seem to know precious little about their customers. But as discussed in our lead story today, there is one way to get to know them: meet them face to face. It’s labor intensive, has low returns, but done in a limited fashion might offer dividends in the long run. And, it’s not as outrageous as an idea as you might think. As one publisher explains here, in Brazil, where there are few bookstores in rural areas, door-to-door sales are still commonplace and a major source of revenue. It works for them, so why not in the US, Europe and everywhere bookstores seem to be getting thinner and thinner on the ground?

Read the article and tell us what you think in the comments.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.