One Week Away, Interest in German iPad on the Rise

In German Buch News by Siobhan O'Leary


By Siobhan O’Leary

Just over a week before the launch of the iPad in Germany, a survey conducted by Forsa on behalf of German mobile company The Phone House revealed that nearly a quarter of those surveyed who had already heard of the iPad expressed interest in purchasing the device. As reported in the Boersenblatt, a vast majority of them want to test out the iPad before purchasing it, but only 4% said they were already prepared to buy the device on day one (May 28th). Just over two-thirds of the participants had heard of the iPad, though that number jumped to 80% for those surveyed between the ages of 14 and 59. Eight percent of 14 to 29-year-olds already plan on purchasing the iPad, while another 29% in that age group are interested but would like to test it out first. Higher income households tended to be better informed about the iPad, as were those participants with a higher level of education.

About the Author

Siobhan O'Leary

Siobhan O’Leary is a literary agent, translator and writer based in Berlin. She previously worked in the Foreign Rights department of the Crown Publishing Group (Random House) and at the publishing consulting firm Market Partners International.