How Much Do Big Publishers Benefit from Small Press Risk Taking?

In Discussion by Edward Nawotka

risk

By Edward Nawotka

Today’s lead story, a profile of Prague’s Twisted Spoon Press, describes the publisher’s take on having successful authors picked up by larger presses. He calls it “trickle-up publishing.”

How much do big publishers ultimately benefit from small press risk taking? For example, the effort a small publisher or literary magazine puts into discovering new talent and then putting it into print can be significant, yet yield only small returns. Then when a small publisher does have a hit, the author will likely jump to a deep pocketed mainstream publisher. Is the benefit two-way (such as the small publisher reaping the benefit of a big paperback rights deal) or does the balance tend to favor the big guy?

Read our story and let us know what you think in the comments.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.