Introducing the Mobys: Book Trailer Awards

In Global Trade Talk by Edward Nawotka


By Edward Nawotka

There was a time when “book trailers” were, by and large, ad hoc and amateurish. Today, they are often slick little professional piece of film making. Whether or not they have any real impact on book sales is anyone’s guess, but it’s worth noting that they have become an art form in and of themselves. To wit: they have inspired their own prize — the Mobys.

Launched by Brooklyn indie publisher Melville House, the Mobys will honor book trailers in the following categories:

Best Big Budget Book Trailer; Best Low Budget Book Trailer; Best Cameo in a Book Trailer; Best Author Appearance in a Book Trailer; and Least Likely to Actually Sell the Book. The nomination process is also open to all trailers produced between April 2009 and April 2010. To submit a book trailer for consideration, go to:

Two days in and they’ve already received several hundred nominations. Plus, they promise a lavish awards party at The Griffin Hotel in NYC on May 20. You can RSVP for it here.

(Image: AYNAKU)

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.