Can Publishers Transform into Transmedia Storytellers?

In Discussion by Edward Nawotka

computer work

By Edward Nawotka

It’s getting lots of buzz, but transmedia storytelling is expensive, requires people with skills (animation, computer programming)  that publishers don’t traditionally have on staff, and requires one to work more like a theater troupe than a corporation. Can traditional publishers make the jump into this new, potentially profitable medium?

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About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.