Publishing Poetry? Market to Australians!

In Global Trade Talk by Hannah Johnson

By Hannah Johnson

Australia Council for the Arts

According to a survey conducted by the Australia Council for the Arts, 84% of Australians are avid readers of literature and one in five survey respondents read poetry. The results also showed that 15-24 year-olds are the most engaged in creating art online, whether that is writing, visual arts, theater or music.

The Australia Council even made a cool video about the survey results:


The Australian reported, “[The survey] found the internet is now a key tool for access to the arts, interest for indigenous arts is increasing, and there are significant opportunities for arts organisations to build audiences.”

More Australians are finding and engaging with writing and literature online. Publishers, which Web sites are readers visiting to learn about new books (hint: it might not be your Web site)? Is information about your books readily available there?

If you are interested in reading more about the survey and the results, you can download the summary here or the full report here.

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.